We’re now well into 2023, and businesses can interact with their clientele through a growing variety of web channels. Some believe that websites are less crucial now than they were in 2021, given the proliferation of applications, browser add-ons, feeds on social media newsletters, vlogs, and podcasts. This is simply not true. Your website is […]
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? One thing that often gets overlooked in all of the detail is a more general approach to social media for businesses and entrepreneurs. What should businesses be thinking about? What are long-term trends […]
When you first started your business, you probably did a lot of research. You may have sought help from advisors; you may have gotten information from books, magazines and other readily available sources. You invested a lot-in terms of money, time and sweat equity-to get your business off the ground. So…now what? For those of […]
Many social media pros believe that having lots of followers is key. Most of the metrics they use to measure success directly link back to the size of their following, but size is not everything. Having a smaller but engaged community can actually prove more valuable. Monitor Communities Measurement is essential to any community management […]
In online marketing, few strategies are as competitive or as quickly evolving as search engine optimization (SEO). Marked by a history of algorithm updates, new technologies, and new techniques to win real estate at the top of search engine results pages (SERPs), most SEO experts (like me) chomp at the bit to predict or learn […]